National Recruitment Crisis
The teacher shortage and recruitment crisis are well documented. Through direct experience of place based teacher recruitment marketing we appreciate the challenges faced by local areas, and work hard to contribute positively to helping young people achieve their potential.
Context
- Pupil numbers are rising, the number of applicants to teacher vacancies is falling, experienced teachers and leaders are leaving or retiring from the profession.
- Pupil-teacher ratios are also rising and this trend will likely continue.
- School leaders anticipate 2019 will see the crisis worsen.
- Post graduate applications to Teacher Training are declining in number. Of those that do train, increasing numbers of qualified teachers are leaving the profession in year three.
- Workload challenges are well documented.
- New national recruitment website is limited in scope.
- Cost of advertising in national media is prohibitive for many schools especially the early years and primary sectors.
- Target job seekers (especially those in the early years and primary sectors) use search engines when conducting job search and yet the discipline of advertising jobs online has changed considerably in recent years, becoming increasingly complex and competitive.
Challenges
- Is there a legacy of underfunding in your local area?
- Do you have an established sense of place?
- Are you experiencing fast population growth and rising pupil numbers?
- Is poor social mobility evident?
- Are vacancy rates in local schools especially high?
- Has the local press brought negative Ofsted reporting into the public domain?
- Are you losing out to competitor areas with centralised portals for vacancy advertising?
Our Service Solution
Portals; centralised recruitment websites with applicant tracking.
Campaigns; communicating with clarity your point of difference, we deliver high profile digital marketing campaigns to raise visibility and position your local area as the place to succeed in teaching and leadership in the region.
Stakeholder engagement; we engage both candidates and schools, and ensure sufficient delivery arrangements are in place to sustain long-term collaborative working to reduce teacher vacancy levels at the local level.
Get in touch
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